Interactive Resume

Patrick Storer

Marketing Operations · HubSpot Administration · CRM Systems

Round Rock, TXpatrick.storer@me.com972-978-0164linkedin.com/in/pstorer
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Marketing OperationsDemand GenerationB2B Marketing

Summary

Marketing operations manager with 15+ years running the systems behind B2B marketing and sales — HubSpot, Salesforce, and the workflows, integrations, and reporting that connect them. HubSpot Super Admin for 5.5 years across 600K+ records. Has run campaigns, paid media, webinars, and trade shows firsthand, so systems work gets scoped around the people who actually use it. Fully remote since 2016.

Skills & Tools

Platforms

HubSpot (Super Admin)SalesforcePardot / MCAEGoogle AdsMeta Ads ManagerGoogle Analytics 4SEMrush

Demand Gen

Paid searchPaid socialLead scoring & routingNurture & lifecycleLanding page optimizationA/B testingWebinarsTrade shows

Marketing Ops

Workflow architectureMulti-system CRM adminCRM implementationDatabase segmentationData hygiene & governance

Reporting

Dashboard developmentKPI reportingFunnel & pipeline reportingMulti-touch attributionConversion trackingExcel (advanced)

AI Tools

ChatGPTClaude (HubSpot + Slack integrations)

Creative & Web

WordPressCanvaPhotoshopIllustrator

Credentials

Certifications

HubSpot Reporting · HubSpot Data Integrations — HubSpot Academy, 2026

$500K+
Annual paid media budget owned
1,000+
MQLs generated monthly
600K+
CRM records administered
50+
Automated workflows architected
2,300+
Webinar registrants per year
Since 2016
Fully remote

Experience

    • Served as HubSpot Super Admin, with administrator roles in Salesforce and a proprietary sales platform, across an integrated environment of 600K+ prospect, contact, and customer records
    • Architect of 50+ automated workflows for lead scoring, routing, nurture, and qualification — replacing first-come, first-served lead claiming with scored, rules-based handoff to sales
    • Built and maintained executive dashboards pulling from HubSpot, Salesforce, and sales management systems, with automated daily, weekly, and monthly KPI reporting and year-over-year analysis
    • Managed database hygiene and pruning across systems, keeping HubSpot marketing-contact costs in check without losing the full record set
    • Integrated company-licensed ChatGPT and Claude with HubSpot and Slack; used them to analyze and improve nurture streams, lead generation, and customer service responses
    • Owned the conversion tracking behind a $500K+ annual Google Ads and Meta budget producing 1,000+ MQLs monthly
    • Ran 12 webinars a year through HubSpot, from registration and promotion through follow-up, feeding 2,300+ opt-in small business owners annually directly into demand gen

Education

Education

Bachelor of Arts in Advertising

Southern Methodist University, Dallas, TX